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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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Jyoti Guptara

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“Stories are not confrontational. Storytelling is about entering the mind of your audience so that they connect the dots, according to the pattern you want them to see.”

LeadershipCreativityPsychologyInfluenceCommunicationEmpathyStrategyInsightStorytellingPersuasion
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“Julie Plec: She's staring up longingly and you realize this is a character that wants something, that needs something emotionally. She is being driven by a deeply personal want here, and that sort of became the rule on the show that if you have a villain, the villain has to be the hero of their own story, they have to have a deeply personal rooting interest. That's the moment where I fell in love with Katherine as a hero of her own story. I had so much empathy for her in that moment.”

HeroEmpathyVillainThe Vampire DiariesTvdKatherineJulie PlecKaterina Petrova
Book:I Was Feeling Epic: An Oral History of The Vampire Diaries
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“I can’t stand the word empathy, actually. I think empathy is a made-up, New Age term that—it does a lot of damage. But it is very effective when it comes to politics. When Bill Clinton said, 'I feel your pain,' that was a brilliant political move. It was total nonsense, but it worked. I prefer sympathy. Sympathy is a much better word. Sympathy is saying, 'I’m sorry for what you’re going through, I’m going to try to help you.' Empathy is like, 'I’m going to become you, I’m going to feel exactly what you’re feeling.' It’s impossible, it’s narcissistic, and it’s destructive.”

EmpathySympathyCharlie Kirk
Author:Charlie Kirk
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“The Old Oak died just after sunset that day to an audience of a hundred pilots, all of them long dead and somehow all killing. None of them wept for her, not even Paxton, force-fed so much emotion he had no time to digest. But he could pity, and he did - he pitied the life she had lived and the future they had created for her. But not pity, no. She didn't deserve pity. The Old Oak deserved love, and he did, he loved her.”

LoveDeathEmpathyPity
Book:Androne
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