“Electricity does not centralize, but decentralizes.”
Quote by Marshall McLuhan
Work
Understanding media: the extensions of man
A comprehensive study analyzing how various forms of media have expanded and transformed human capabilities, including communication and expression. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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“In antiquity and the Middle Ages reading was necessarily reading aloud.”
Source: The Gutenberg Galaxy
“Only a fraction of the history of literacy has been typographic.”
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“Scribal culture and Gothic architecture were both concerned with light through, not light on.”
Source: The Gutenberg Galaxy: The Making of Typographic Man
“The media have substituted themselves for the older world.”
Source: Counter blast [by] Marshall McLuhan
Source: Understanding media: the extensions of man
“Typographic man can express but is helpless to read the configurations of print technology.”
Source: The Gutenberg Galaxy: The Making of Typographic Man