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Quote by Sheena Iyengar

“For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when he has no physical autonomy. In order to do so, he must know what choice is, and he must believe that he deserves it. By sharing stories, we keep choice alive in the imagination and in language. We give each other the strength to perform choice in the mind even when we cannot perform it with the body.”

Quote by Sheena Iyengar

Work

The Art of Choosing

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Author

Sheena Iyengar
Sheena Iyengar

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

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“If a human being is to ascend to the heights of life, they must first know who they are, where they currently stand, and what they are actually (in truth, not in their limited idea) capable of doing, becoming, and achieving in the world.”