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Quote by Paul Dyson

“If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.”

Quote by Paul Dyson

Author

Paul Dyson is a renowned soccer player, born on December 27, 1959. He has made significant achievements in the football world, having played for multiple clubs and representing his national team with distinction. more

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