“The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.”
Quote by Wally Olins
Author
Wally Olins
Wally Olins was a significant figure in the fields of brand strategy and design. His career spanned brand strategy, design management, and consulting, where he provided strategic guidance to numerous renowned brands. Olins, with his unique perspective and innovative thinking, promoted the importance of brand design on a global scale. more
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