“We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.”
Quote by Amy Jo Martin
Author
Amy Jo Martin
Amy Jo Martin (born July 5, 1969) is an American author, digital media strategist, and entrepreneur known for her pioneering work in social media marketing. She is the founder and CEO of Digital Royalty, a company that helps brands and celebrities optimize their digital influence. Martin has consulted for numerous athletes and sports organizations, including Shaquille O'Neal, Dwight Howard, and the NBA. She authored 'Renegades Write the Rules,' a book on personal branding and social media strategy. Forbes has recognized her as one of the most influential women in social media, and her work has transformed digital marketing practices. more
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