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Quote by Jan Tschichold

“Readers want what is important to be clearly laid out; they will not read what is too troublesome.”

Quote by Jan Tschichold

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Jan Tschichold
Jan Tschichold

Jan Tschichold was a Swiss writer, publisher, and design theorist of German birth. His career spanned various fields including book design, graphic design, and typography. Tschichold is renowned for his contributions to modern design, particularly in the mid-20th century, where his reforms in book design had a profound impact on the design community. more

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