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Quote by William McDonough

“We realized we don't have an invention, that's why we gave it away.”

Quote by William McDonough

Author

William McDonough

William McDonough is a renowned American designer known for his contributions to the field of sustainable design. Born on February 21, 1951, he is a versatile designer with expertise in architecture, industrial design, and urban planning. more

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“This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.”

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“So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.”

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“The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.”

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“We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.”

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“If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.”

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“Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.”

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“The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.”

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“All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.”

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“Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.”

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“We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.”

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