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Quote by Jean Baudrillard

“[...] The West, having destroyed its own values, finds itself back at the zero degree of symbolic power, and in a turnabout, it wants to impose the zero degree on everyone. lt challenges the rest of the world to annihilate itself symbolically as well. lt demands that the rest of the world enter into its game, participate in the generalized, planetary exchange and fall into its trap. Then an extraordinary potlatch comes into play between global power and the powers opposing it, between those who wager their own death and those who cannot wager it because they no longer control it.The game does not end there. There is a moral and philosophical confrontation, almost a metaphysical one, beyond Good and Evil. Islam? The United States? lt doesn't matter! There is a confrontation between two powers. lt is an asymmetrical potlatch between terrorism and global power, and each side fights with its own weapons. Terrorism wagers the death of terrorists, which is a gesture with tremendous symbolic power and the West responds with its complete powerlessness. But this powerlessness is also a challenge. Challenge versus challenge. When people make fun of the carnival, the masquerade of the elections in America every four years, they are being too hasty. In the name of critical thought, of very European, very French thought, we do a contemptuous analysis of this kind of parody and self-denial. But we are wrong, because the empire of simulation, of simulacra, of parody, but also of networks, constitutes the true global power. It is more founded on this than on economic control. The essential is in the extraordinary trap set for the rest of the world so that everyone goes to the zero degree of value, a trap that fascinates the rest of the world.”

Quote by Jean Baudrillard

Work

The Agony of Power

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Author

Jean Baudrillard
Jean Baudrillard

Jean Baudrillard was a French philosopher known for his critical studies on consumerism, media, and semiotics. His theories have had a profound impact on postmodernism and cultural studies. more

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