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“Kitsch tells you how nice you are: it offers easy feelings on the cheap. Beauty tells you to stop thinking about yourself, and to wake up to the world of others. It says, look at this, listen to this, study this - for here is something more important than you. Kitsch is a means to cheap emotion; beauty is an end in itself. We reach beauty through setting our interests aside and letting the world dawn on us. There are many ways of doing this, but art is undeniably the most important, since it presents us with the image of human life - our own life and all that life means to us - and asks us to look on it directly, not for what we can take from it but for what we can give to it. Through beauty art cleans the world of our self-obsession.” — Roger Scruton