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Quote by Larry Winget

“I'm not so good at just throwing out facts and figures and education and all that. I tell stories to captivate, that give people... that touch people emotionally.”

Quote by Larry Winget

Author

Larry Winget, born on October 2, 1952, is an American author known for his works on personal growth, financial freedom, and success psychology. His writing style is characterized by its directness and humor, and his books and speeches have inspired many to pursue a better life. more

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“There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.”

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“Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.”

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“I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.”

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“No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.”

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“People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.”

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“I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.”

Thinking Writing Long Book Bigs Trends Long Book

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“I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.”

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“I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.”

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“I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.”

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“My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.”

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