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Quote by Philip Kotler

“Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.”

Quote by Philip Kotler

Author

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus at Northwestern University's Kellogg School of Management. Widely recognized as the "father of modern marketing," he revolutionized the field by transforming marketing from a sales-oriented activity into a strategic management discipline. His seminal textbook "Marketing Management" (first published in 1967) remains a global standard in business education. Kotler's work emphasizes customer value, market segmentation, and brand building. He has authored over 60 books, including "Marketing 3.0" and "Marketing 4.0," and has influenced corporate strategy, social marketing, and city branding. His theories continue to shape marketing practice worldwide. more

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