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“Originality is what everybody wants, but there’s a sweet spot,” Rob Minkoff explains. “If it’s not original enough, it’s boring or trite. If it’s too original, it may be hard for the audience to understand. The goal is to push the envelope, not tear the envelope.” — Adam Grant
Originality is what everybody wants, but there’s a sweet spot,” Rob Minkoff explains. “If it’s not original enough, it’s boring or trite. If it’s too original, it may be hard for the audience to understand. The goal is to push the envelope, not tear the envelope.