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“While sportsbooks contract with their fair share of athletes from active players like LeBron James to recent retirees like Rob Gronkowski to old-timers like Charles Barkley they select actors and comedians in an attempt to strike a broader appeal. It likely comes as no coincidence that Hart, Smoove, and Foxx and many of the former athletes are Black. African Americans are more likely to have a sports betting account, more likely to check their account at least daily, and twice as likely to say they typically bet more than $100.” — Jonathan D. Cohen
While sportsbooks contract with their fair share of athletes from active players like LeBron James to recent retirees like Rob Gronkowski to old-timers like Charles Barkley they select actors and comedians in an attempt to strike a broader appeal. It likely comes as no coincidence that Hart, Smoove, and Foxx and many of the former athletes are Black. African Americans are more likely to have a sports betting account, more likely to check their account at least daily, and twice as likely to say they typically bet more than $100.