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Quote by Robert Cialdini

“If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to something that isn't important, but make it seem important as a consequence.”

Quote by Robert Cialdini

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Robert Cialdini
Robert Cialdini

Robert Cialdini is a renowned psychologist and author, known for his pioneering research in the field of persuasion and influence. Born on April 27, 1945, he is a professor of psychology at the University of Arizona and an authority in the field of persuasion. more

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