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“I think one big reason why Sweden might have a good reputation around the world is that if you look at Norway or Denmark or Finland, any of the Scandinavian countries, they all seem less interested in being a part of the larger world, where Sweden has always tried to reach out, whether it's with Volvos, Saabs, H&Ms, music, clothes.” — Johan Renck
I think one big reason why Sweden might have a good reputation around the world is that if you look at Norway or Denmark or Finland, any of the Scandinavian countries, they all seem less interested in being a part of the larger world, where Sweden has always tried to reach out, whether it's with Volvos, Saabs, H&Ms, music, clothes.