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“Bulletproof Boy Scouts": "Beyond The Scene." This new brand identity for both BTS and ARMY was unveiled on July 5, 2017, making the team's name easier to remember for both Korean and international fans, and expanding the scope the team could cover.”

Quote by BTS

Book:Beyond The Story: 10-Year Record of BTS
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Beyond The Story: 10-Year Record of BTS

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BTS

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“It's difficult to put a finger on exactly how, no matter what the situation, BTS managed to do their work, while sending their intense love to ARMY and demonstrating how trustworthy they were. Maybe it was because BTS and ARMY had always gone through everything together, or perhaps it was the members' inborn nature, or because they'd naturally communicated and shared their emotions with their fans from the very beginning.”

BtsBeyond The Story
Book:Beyond The Story: 10-Year Record of BTS
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“FAKE LOVE" is not, as the title would suggest, about fake, or false, love. As the opening lyrics convey, the song is about the intentions and concerns of a person hiding their pain before the one they love, trying to show them only the best of themselves. On the surface, these lyrics might appear to tell a universal story of the pain of love, but they also represent the BTS members' minds at the time, standing before ARMY.”

BtsBeyond The Story
Book:Beyond The Story: 10-Year Record of BTS
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