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“Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.” — Matthew Carter

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Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.
— Matthew Carter