“By listening, marketing will re-learn how to talk.”
Quote by David "Doc" Searls
Work
The Cluetrain Manifesto: 10th Anniversary Edition
This book explores the transformative effects of the internet on the way companies interact with customers and the implications for business strategy. It offers a visionary perspective on the changing nature of markets and the rise of the networked consumer, featuring revised content and new commentary to reflect the ongoing evolution of digital communication. more
Author
David "Doc" Searls
David 'Doc' Searls is a renowned author and critic known for his insights into the fields of technology, business, and media. Born on July 29, 1947, he has been writing about technology trends and business models since the 1980s. more
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