“The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.”
Quote by Scott Bedbury
Work
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
A New Brand World delves into the complexities of brand leadership, presenting eight key principles that are essential for brands to thrive in the current economic landscape. The book examines the evolving nature of consumer preferences and market trends, offering strategies for brands to establish a competitive edge. It is a comprehensive guide for professionals in marketing, advertising, and brand management, aiming to enhance their understanding of the challenges and opportunities in the modern business environment. more
Author
Scott Bedbury
Scott Bedbury is a renowned marketing strategist and brand consultant, best known for his work at The Coca-Cola Company. He has extensive experience in brand building, marketing, and advertising strategies, and has held senior management positions in multiple industries. more