“I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.”
Quote by John Elkington
Author
John Elkington
John Elkington, born in 1949 in the United Kingdom, is a renowned author and advocate for sustainable development. His work spans various fields, including business, environment, and corporate social responsibility, and has had a profound impact on the global movement towards sustainability. more