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“Through this do-nothing service, I’ve encountered a lot of different perspectives on money. Everybody wants money and it’s difficult not to feel stressed when you don’t have it. So when we do something, we tend to think about financial benefit. I think that is why new ideas so rarely take shape. If I were to make money a top priority, whatever I did would be dull. Rather than avoiding stress, I’d become even more stressed. So I put the issue of money aside. For now, this allows me to do interesting things. And perhaps these will lead to something that makes money in the future. As I said before, if I charged clients it would lead nowhere. I think ignoring money has allowed me to have different values, which stimulate new and different ways of relating to people.” — Shoji Morimoto