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“In a chilling 2017 interview, Sean Parker, the first president of Facebook, explained those early years like this: The thought process that went into building these applications Facebook being the first of them... was all about: "How do we consume as much of your time and conscious attention as possible?"... And that means that we need to sort of give you a little dopamine hit every once in a while, because someone like or commented on a photo or a post or whatever. And that's going to get you... more likes and comments... It's a social-validation feedback loop... exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology. Earlier in the interview, he said, "God only knows what it's doing to our children's brains." In short, iGen [beginning with those born in 1995] is the first generation that spent (and is now spending) its formative teen years immersed in the giant social and commercial experiment of social media. What could go wrong?” — Greg Lukianoff & Jonathan Haidt