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“In the field of biology, “superbugs” evolve when a bacterium, fungus, or virus is put in a low-stakes setting where it can both thrive and test itself against a panoply of our best defenses (like antibiotics). Hospitals present one such setting in that they serve as gathering points for already-infected individuals (many of whom are immunocompromised, making them “easy mode” for viruses, fungi, and bacteria) and are packed with antivirals, antifungal, and antibiotic medications. . . . Our modern social landscape has created a similar environment, enabling cultural viruses to evolve. These viruses cannot survive and reproduce independently and must parasitize healthy cultural ecosystems, rewriting healthy cultures' internal machinery to carry out their life cycles.” — Malcolm Collins