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Quote by Simon Sinek

“What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.”

Quote by Simon Sinek

Author

Simon Sinek (born October 9, 1973) is a British-American author, motivational speaker, and leadership consultant. He is best known for popularizing the 'Golden Circle' theory, which emphasizes starting with 'Why' to inspire action. His TED Talk 'How Great Leaders Inspire Action' is one of the most-viewed of all time. Sinek has authored bestsellers like 'Start with Why' and 'The Infinite Game', focusing on leadership, teamwork, and organizational culture. His work has influenced businesses and leaders worldwide. more

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“If you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain.”

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“We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.”

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“I know if I persist it will pay back in dividends and it always does. What starts to happen is like exercise, the pain goes away. It starts to get easier and the weight starts to get lighter and people start to notice a difference in you and you start to notice a difference in yourself. You find your ability to make decisions is easier; you find you are inspired more often. You find your success increases. You find that your random moments when you're in the flow are no longer random and you can control them. Other people notice the difference.”

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“I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.”

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“I cannot tell you on a day to day basis that there's a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.”

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“My own career is a case study for what I believe in.”

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“I've been dogmatic to use myself as a case study.”

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“I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.”

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“What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.”

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“I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."”

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