“You want to learn about what's already in their heads. You want to avoid putting things there.” Quote by Emmett Shear
“The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.” PeopleThinkingNeedsMistakeTalkingAvailable Author:Emmett Shear
“If you just talk to who's easy to talk to, you're not really getting the best data.” IfsEasyData Author:Emmett Shear
“Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.” PeoplePlayMagicMiddleNotesInterviews Author:Emmett Shear
“The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'” InterestingInterviewsMost InterestingInteresting Things Author:Emmett Shear
“The instant they say something you don't expect or already know, you should drop into detective mode.” KnowsShouldInstantDetectives Author:Emmett Shear
“People don't like silence, so they'll keep talking to fill the void.” PeopleSilenceTalkingVoidKeep TalkingFill The Void Author:Emmett Shear
“The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.” PeopleYearsFirstsProductsMonthsCrucial Author:Emmett Shear
“When you're making a critical decision, you have to understand how it's going to be interpreted from all points of view. Not just your point of view, not just the person you're talking to, but the people that aren't in the room. Everybody else.” PeoplePersonsDecisionRoomsViewsTalkingManagementCriticalPoint Of ViewCritical Decisions Author:Ben Horowitz
“The right answer on raises is you have to be formal. You have to be formal to save your own culture.” CultureAnswersRaisesManagementFormalRight Answers Author:Ben Horowitz