“Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.”
Quote by Eugene Schwartz
Author
Eugene Schwartz
Eugene Schwartz is a renowned advertising author and marketing expert. Born in 1917, he is known for his profound understanding of advertising copy and marketing strategies. Schwartz's work has had a significant impact on the advertising industry, and his books and articles are still widely read today. more
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