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Quote by Roberto Pedreira

“Twenty million Brazilians have crawled up out from poverty since Luiz Inacio Lula da Silva became president in 2003. Rorion did not save 20 million Brazilians, but his achievement should not be underestimated. There are a lot of Brazilians making a living from jiu-jitsu who would still be doing construction work (if any work at all), if it hadn’t been for Rorion. And this book wouldn’t have been written.”

Quote by Roberto Pedreira

Work

Jiu-Jitsu in the South Zone, 1997-2008

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Author

Roberto Pedreira

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“Rorion had filed trademarks for both the Gracie Jiu-Jitsu triangle logo and the name itself. Which isn't really a problem in and of itself, and isn't even that odd a move: the idea with a trademark is to be able to control who gets to represent your brand and to corner any revenue that interest in the brand generates. It's standard business practice and, given what Rorion was trying to build, it would have been a mistake not to do it. Without an enforceable trademark there would have been nothing to stop anyone from hanging out a shingle and claiming that they taught "Gracie Jiu-Jitsu," or selling a teeshirt with the Gracie logo. The problem was that in the mid-'90s he started aggressively enforcing the trademark... against members of his own family.”

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“It’s a funny thing, is life. It gives you things: Things that you treasure and love. Then without warning, it snatches them away; leaving you empty. Sometimes it takes those cherished things away from you gradually; tries to wean you off them. And sometimes it works. . . But mostly it doesn’t.”