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Quote by Al Ries

“What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.”

Quote by Al Ries

Author

Al Ries
Al Ries

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning. more

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