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“So "the medium is the message" is not a simple remark, and l've always hesitated to explain it. It really means a hidden environment of services created by an innovation, and the hidden environment of services is the thing that changes people. It is the environment that changes people, not the technology.” — Marshal McLuhan
So "the medium is the message" is not a simple remark, and l've always hesitated to explain it. It really means a hidden environment of services created by an innovation, and the hidden environment of services is the thing that changes people. It is the environment that changes people, not the technology.