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Hooked: How to Build Habit-Forming Products

This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more

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Ryan Hoover

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“Ganesha turned to admire himself in the mirror. The elephant calf wore a ridiculously coloured caparison across his back, with a Keralan-style nettipattam headdress tied over his forehead. The nettipattam stretched all the way down to the top of his trunk and was painted gold and edged with a rainbow of coloured pom-poms. White cheek spots had been painted on their side of his face, and coloured garlands and brass bells had been tied around his tail. Unlike Chopra the little elephant was delighted with his new look. Like any child he was enormously proud of his new outfit and wished to show it off.”

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“3.2 Practice radical open-mindedness. a. Sincerely believe that you might not know the best possible path and recognize that your ability to deal well with “not knowing” is more important than whatever it is you do know. b. Recognize that decision making is a two-step process: First take in all the relevant information, then decide. c. Don’t worry about looking good; worry about achieving your goal. d. Realize that you can’t put out without taking in. e. Recognize that to gain the perspective that comes from seeing things through another’s eyes, you must suspend judgment for a time—only by empathizing can you properly evaluate another point of view. 3.2 Practice radical open-mindedness. a. Sincerely believe that you might not know the best possible path and recognize that your ability to deal well with “not knowing” is more important than whatever it is you do know. b. Recognize that decision making is a two-step process: First take in all the relevant information, then decide. c. Don’t worry about looking good; worry about achieving your goal. d. Realize that you can’t put out without taking in. e. Recognize that to gain the perspective that comes from seeing things through another’s eyes, you must suspend judgment for a time—only by empathizing can you properly evaluate another point of view.”

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Book:Principles: Life and Work
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