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“Our culture trains us to consume “happy meat” from the “happy farm.” The meat industry regularly feeds us images of cows in buttercup pastures, lamb frolicking in clover, chickens in straw nests, always blue sky and sunshine. To see anything else, to see the reality of the filthy feed lots and sheds packed with millions of animals living in the near dark, to slip through the blood and entrails in a slaughterhouse full of knives, to hear the sound of their screams and the clanking of chains, the cursing of the workers, and continue to consume animals, would make us complicit. We want to remain innocent and oblivious, shame-free.” — Sue Coe
Our culture trains us to consume “happy meat” from the “happy farm.” The meat industry regularly feeds us images of cows in buttercup pastures, lamb frolicking in clover, chickens in straw nests, always blue sky and sunshine. To see anything else, to see the reality of the filthy feed lots and sheds packed with millions of animals living in the near dark, to slip through the blood and entrails in a slaughterhouse full of knives, to hear the sound of their screams and the clanking of chains, the cursing of the workers, and continue to consume animals, would make us complicit. We want to remain innocent and oblivious, shame-free.