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“Trying to change our habits demands effort and effort takes energy - which is a cost. And our brains constantly look for ways to save effort. Furthermore, a change creates an uncomfortable feeling so naturally we try to avoid this feeling by not changing, That's why we take the easy way, favor shortcuts, and default options and stick to our habits. And the more emotional a decision is or the more choices we have, the more we prefer the status quo” — Peter Bevelin
Trying to change our habits demands effort and effort takes energy - which is a cost. And our brains constantly look for ways to save effort. Furthermore, a change creates an uncomfortable feeling so naturally we try to avoid this feeling by not changing, That's why we take the easy way, favor shortcuts, and default options and stick to our habits. And the more emotional a decision is or the more choices we have, the more we prefer the status quo