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“DC Comics is the present day publisher of Superman, Batman, Wonder Woman, and other well-known superheroes. DC is the amalgamation of two different publishing concerns: National Comics, which produced Superman and Batman, and sister company All-American Comics, which produced Wonder Woman, Flash, and Green Lantern. The two companies merged in 1944 to form National Periodical Publications, whose comic books bore the “Superman-DC” logo. The publisher was known colloquially as “DC,” which it later adopted as its official name.”

Quote by Mike Madrid

Book:Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines
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Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines

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Mike Madrid

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“However, like Elasti-Girl and Batgirl, many of the DC’s female characters got better treatment than the heroines featured in Marvel Comics. Scanning a comic book rack in the ’60s, the covers would tell two different stories about the women starring within those pages. Wonder Woman and Supergirl starred in comic books that featured their names on the covers. These heroines were often seen performing great feats of strength like battling monsters or stopping missiles with their bare hands. Batgirl’s name might be featured prominently on a cover of Detective Comics. The Doom Patrol’s Elasti-Girl was shown in the thick of battle fighting side by side with her male compatriots. On the Marvel Comics covers, Invisible Girl, Wasp, and Marvel Girl were shown struggling in the clutches of a villain, or watching helplessly from the background as their male teammates took care of business.”

1960sMarvelDc Comics
Book:Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines
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“When DC Comics was trying to figure out how to retool Wonder Woman’s image to make her cooler, they looked at another Diana—Diana Rigg. Rigg had caused a stir as Mrs. Emma Peel when the British TV series The Avengers was imported to the US in 1966. Mrs. Peel defined the heroine of the mod ’60s—brilliant as she was beautiful, witty, champion fencer, martial arts ex-pert, modern artist, crack shot with a pistol, and fearless secret agent. Attired in sleek black leather catsuits or mod body stockings, Emma Peel was a true force to be reckoned with, combining beauty, brains, and power.”

1960sWonder WomanDc ComicsDiana RiggEmma Peel
Book:Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines
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“Not even girls want to be girls so long as our feminine archetype lacks force, strength, and power. Not wanting to be girls, they don't want to be tender, submissive, peace-loving as good women are. Women's strong qualities have become despised because of their weakness. The obvious remedy is to create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman.”

ComicsWonder WomanDc Comics
Author:William Moulton Marston
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