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“To be on brand is to be 100% certain of who you are and what you do, and certainly, in art and in life, is not only completely overrated, it is also a roadblock to discovery. Uncertainty is the very thing that art thrives on.” — Austin Kleon
To be on brand is to be 100% certain of who you are and what you do, and certainly, in art and in life, is not only completely overrated, it is also a roadblock to discovery. Uncertainty is the very thing that art thrives on.