Quote by Wendy Wood

“Only twenty-one mornings of planning your daily budget before your frugality becomes automatic. This is a myth. The number seems to come from self-help guru Maxwell Maltz’s speculation in his 1960 bestselling book, Psycho-Cybernetics. He was guessing how long it took people to adjust to self-changes such as plastic surgery. This is a concept with much longevity but little truth. A new action is difficult to sustain when the only driving forces are internal motivators of (a) wanting to do it, (b) knowing it’s good for you, and (c) wanting to get the study payment”

Quote by Wendy Wood