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“For an enterprise, the digital readiness in a volatile, uncertain, complex, and ambiguous (VUCA) business environment an accurate, reliable, and timely information flow along with the customer trust, play a fundamental role. Destructive and demoralising, the financial impact of experiencing a data breach continues to increase year over year for businesses. A very complex situation of a data breach / ransomware / malware attack (to name a few cyberthreats) leads to even more complex and challenging reputational damage, making, potentially, a cyber-attack costs ongoing for years. As threat actors are innovating, cybersecurity experts assert their own unique interpretation of trust. The Zero Trust approach therefore is a powerful and promising concept.” — Ludmila Morozova-Buss