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“Pictorial advertisements and movies finally did for women what print technology had done for men centuries before. When raising these themes, one is beset by queries of the "Was it a good thing?" variety. Such questions seem to mean: "How should we feel about these matters?" They never suggest that anything could be done about them. Surely, understanding the formal dynamic or configuration of such events is the prime concern. That is really doing something. Control and action in terms of values must follow understanding. Value judgments have long been allowed to create a moral fog around technological change such as renders understanding impossible.” — Marshall McLuhan
Pictorial advertisements and movies finally did for women what print technology had done for men centuries before. When raising these themes, one is beset by queries of the "Was it a good thing?" variety. Such questions seem to mean: "How should we feel about these matters?" They never suggest that anything could be done about them. Surely, understanding the formal dynamic or configuration of such events is the prime concern. That is really doing something. Control and action in terms of values must follow understanding. Value judgments have long been allowed to create a moral fog around technological change such as renders understanding impossible.