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“Happiness is an adaptation which, in times past, motivated us to seek that which was good for us. Our happiness-seeking circuitry, long evolved in situations where sugar, comfort, abundance, and safe thrills were rare, is now on overdrive, helping us find that which markets have made ubiquitous. So we need to reschool our happiness-seeking circuitry, train it to find and appreciate legitimately rare or valuable things. Sugar, comfort, abundance, and safe thrills are no longer legitimately rare or valuable. Love and relationship, and the time and space to exist in ways not dictated by external forces—these are increasingly rare, and have always been valuable.” — Heather E. Heying

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Happiness is an adaptation which, in times past, motivated us to seek that which was good for us. Our happiness-seeking circuitry, long evolved in situations where sugar, comfort, abundance, and safe thrills were rare, is now on overdrive, helping us find that which markets have made ubiquitous. So we need to reschool our happiness-seeking circuitry, train it to find and appreciate legitimately rare or valuable things. Sugar, comfort, abundance, and safe thrills are no longer legitimately rare or valuable. Love and relationship, and the time and space to exist in ways not dictated by external forces—these are increasingly rare, and have always been valuable.
— Heather E. Heying