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“It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes,will make us in some way richer - even though we will be poorer by having spent our money. Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour. (P. 125)” — John Berger
It proposes to each of us that we transform ourselves, or our lives, by buying something more.
This more, it proposes,will make us in some way richer - even though we will be poorer by having spent our money.
Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour. (P. 125)