“What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“The connectivity of the cloud and the prevalence of tablets and smartphones have eroded the traditional online/offline divide. Within a short time we will most probably stop thinking of it as 'online.' We will simply be connected, all the time, everywhere, and the online world will be notable only by its absence when that connection breaks.”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything”
Source: Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic
“Semantic search is a holistic effort by Google (primarily) to understand who you are and what you do across the web.”
Source: SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
“A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.”
Source: SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow