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“The main thing is identifying a group of people or groups of people in society or in a marketplace - then identifying what problems they may have, what needs they may have and what desires they may have - and then formulating products or services or both that can solve those problems, meet those needs and fulfill those desires.” — Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth
The main thing is identifying a group of people or groups of people in society or in a marketplace - then identifying what problems they may have, what needs they may have and what desires they may have - and then formulating products or services or both that can solve those problems, meet those needs and fulfill those desires.