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“You may have come to advocacy on your own, it may be part of your job or you may have been asked to “put a face” on a campaign by serving as its spokesperson. You may be acting as a lone crusader or as part of a larger advocacy effort. Either way, you share an objective with all other advocates: to have your story move audiences from apathy to empathy to action.” — John Capecci and Timothy Cage
You may have come to advocacy on your own, it may be part of your job or you may have been asked to “put a face” on a campaign by serving as its spokesperson. You may be acting as a lone crusader or as part of a larger advocacy effort. Either way, you share an objective with all other advocates: to have your story move audiences from apathy to empathy to action.