“This is the standard to determine the excellence, not the comparison to existing options. Knowing the standard, imagine two situations. Starting with 123 dishes to pick for dinner. Having no standard will lead you to compare option with option. But if it happens you have the standard, irrelevant alternatives go out of the game almost immediately. Options get compared to the standard, not other options. If options are not good enough to satisfy the standard, they get out.”
Book:Questology