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“When doe something truly become popular? And I don't mean "popular" in the sense that it succeeds,: I mean popular in the sense that the specific thing's incontrovertible popularity is the most important thing about it. I mean "popular" in the way Pet Rocks were popular in 1975, or the way E.T. was popular in 1982, or the way Oprah Winfrey was popular for most of the nineties. The answer to this question is both obvious and depressing: Something becomes truly popular when it becomes interesting to those who don't particularly care. You don't create a phenomenon like E.T. by appealing to people who love movies. You create a phenomenon like E.T. by appealing to people who see one movie a year.” — Chuck Klosterman
When doe something truly become popular? And I don't mean "popular" in the sense that it succeeds,: I mean popular in the sense that the specific thing's incontrovertible popularity is the most important thing about it. I mean "popular" in the way Pet Rocks were popular in 1975, or the way E.T. was popular in 1982, or the way Oprah Winfrey was popular for most of the nineties.
The answer to this question is both obvious and depressing: Something becomes truly popular when it becomes interesting to those who don't particularly care. You don't create a phenomenon like E.T. by appealing to people who love movies. You create a phenomenon like E.T. by appealing to people who see one movie a year.