Quote image editor
“Traditional publishers spend hundreds of thousands of dollars marketing and promoting a single book. With that kind of budget, as opposed to the budget of indie publishers, every single traditionally published book should be a #1 bestseller on all lists. Every traditionally published author should be millionaires with that kind of marketing budget. But they're not, so...it isn't how much you spend on marketing the book that determines the success of the book, it is how really good it is, and what is loved by the people as a whole, not by the editors. - Kailin Gow on Economy of Book Publishing, Authors Voice” — Kailin Gow
Traditional publishers spend hundreds of thousands of dollars marketing and promoting a single book. With that kind of budget, as opposed to the budget of indie publishers, every single traditionally published book should be a #1 bestseller on all lists. Every traditionally published author should be millionaires with that kind of marketing budget. But they're not, so...it isn't how much you spend on marketing the book that determines the success of the book, it is how really good it is, and what is loved by the people as a whole, not by the editors. - Kailin Gow on Economy of Book Publishing, Authors Voice