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Quote by Gregg L. Witt

“Stop drinking from the firehose of a global Gen Z demographic. Focus on knowing your brand’s core audience, and aligning with the youth culture segments that matter most. In today’s world markets, niche audiences drive mass consumption.”

Quote by Gregg L. Witt

Book:The Gen Z Frequency: How Brands Tune In and Build Credibility

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The Gen Z Frequency: How Brands Tune In and Build Credibility

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“Your “why” is your clarified beliefs and core values pointed in a direction. It will motivate you whenen things get tough, forge a connection with the people you want to serve, and help you find clarity around challenging decisions. To me, results are a consequence of purposeful process.”

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“Decide how you want to feel, and who you want to be. Then, apply strategy to get there.”

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“You may have already discovered for yourself, sometimes creating alignment also requires radical change and restructuring.”

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“Profit isn’t a driving force, it’s a result of the “why”—and that kind of clarity works. In fact, purpose-driven companies outperform their counterparts in stock price by a factor of twelve!”

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“Results are a consequence of purposeful process.”

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Book:The Path To Profits: An Entrepreneur's Guide To Having It All... And Still Having A Life!

Source: The Path To Profits: An Entrepreneur's Guide To Having It All... And Still Having A Life!

“Since you are at the helm of your business, your personal “why” will also become the “why” for your business. While the expression of your “why” might look different in your business and personal life, the intention and energy will be the same.”

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Source: The Path To Profits: An Entrepreneur's Guide To Having It All... And Still Having A Life!

“Our business exists not just to serve others, but to serve us—and when we set boundaries in our business that reflect our personal vision, core values, and goals, we are actually more likely to succeed.”

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Source: The Path To Profits: An Entrepreneur's Guide To Having It All... And Still Having A Life!

“Companies don't exist, and at the end of the day it is people make every decision in buisnesses. Human beings, not some feastious machine programmed solely for the improvement of efficiency and revenue generation. Companies are not machines. They are not dogs, as IGN bizarrely put it. They aren't even an entity. They are merely a banner to represent the activities of humans.”

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“Walk with me. Walk with me, buddy.”

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