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“Because of our tendency to want what others want, and because of our inclination to see the choices of others as an efficient way to understand the world, our social networks can magnify what starts as an essentially random variation.” — Nicholas A. Christakis
Because of our tendency to want what others want, and because of our inclination to see the choices of others as an efficient way to understand the world, our social networks can magnify what starts as an essentially random variation.