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“People are trained – brainwashed – to believe that material well-being stands for psychological well-being. If you have a house, a job, a car, lots of commodities, a partner and family then you ought to be happy. But where is the real you in all of that? Of course, psychological well-being, not material well-being, should be the benchmark. But we live in a materialist world thanks to economic materialism (predatory capitalism) and philosophical materialism (scientism). Science more or less denies that we have minds and free will, hence are just machines, while predatory capitalism treats us as material objects. Mind – the psyche, psychology – is exactly what is absent from the materialist hegemony, and that’s why the world is so anxious, depressed and alienated. It comes with the territory. It’s an inevitable aspect of materialism. Materialism shapes us as matter. Consumerism shapes us as consumers. The class system locks us into artificial class identities. In a world of commodities, we ourselves are commodified. All of our values start to revolve around objects, things, commodities, consumption, matter. The human has disappeared. We need to revalue all values in terms of idealism rather than materialism, and rationalism instead of empiricism.” — Joe Dixon