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“Being a feminist is an identity we can slip in and out of at our leisure more than ever before. Through largely consuming these ideas in online realms, not only is a sense of tangible community and solidarity lost, but it is far, far easier to focus solely on the perception of self than on the oppression of all. The personal is political in the sense that our experiences of gendered violence, inequality, workplace discrimination, healthcare bias and more can all be pinned to personal experiences to promote personal brands that lead to careers, followings, and opportunities rather than systemic change. On a fundamental level, it's not surprising that massive corporations preach female empowerment while failing to secure the rights of their workers on every level of the supply chain and allowing men to flourish at the top of their companies. But on a more micro level, these companies twist and distort the worlds of young femmes, imploring them to aspire to the same corrupt standards but to feel good about themselves while doing it.” — Ione Gamble